Having found a huge ‘information gap’ in the UK industrial sector, a company has launched a monthly e-mailed automation news magazine.
Automation E-news updates supplied every month Following recent market research, LC Automation found there was a huge ‘information gap’ in the UK industrial sector. Malcolm Chadwick, LC Automation’s Sales and Marketing Director explained the findings; ‘Due to the pace of change in our industry many of our customers felt they were missing out because they hadn’t time to keep up with new products and industry developments’. And Chadwick went on; ‘Identifying that problem was easy, finding a suitable solution was going to be a lot more difficult!’ Of course people often prefer to talk to another human being rather than by fax or e-mail, but it’s not very practical.

Calls take up valuable time, and usually come at the most inconvenient moment.

A fax is very impersonal and carries very little information, which still takes time to follow up.

So that leaves e-mail, and LC Automation’s e-news Update! Despite its poor reputation, when it’s used in the correct manner e-mail is an excellent way of communicating.

As you would expect, LC Automation have taken time to make sure that the e-news Update is both useful and well targeted, without many of the drawbacks usually associated with e-mail.

‘We have taken serious steps to ensure that we don’t annoy anyone’, says Chadwick.

‘We guarantee that the LC Automation e-news update will only be sent out once a month, so no one will receive dozens of e-mails every week and our e-mail database will not be used by any other company.

The e-mail can be read at a time that suits you, and is quick and easy to read with a brief resume of each article.

There are single click links to our website for more details, PDF downloads or requests for further information etc.’ Chadwick ends by saying; ‘Just five minutes will help you to stay up to date in our ever changing industry.