Pelikon, the Cardiff-based manufacturer of printed segmented electroluminescent (pSEL) displays, is continuing to evolve its revolutionary pSEL segmented flexible display technology with the introduction of new 50% slimmer and more flexible pSEL Backlites and Animated Backlites. With a significantly reduced thickness of 100-130um, the new displays are ideal for applications where space is critical. The slim and flexible pSEL Animated Backlites also bring a new dimension to existing keypad designs for mobile phones or remote controls, through multi-segment and even multi-colour animations driven by Pelikon proprietary driver electronics products.

Available from Q1 2007, the new slim and flexible pSEL Backlite and Animated Backlite will be available alongside the existing pSEL Intuitive Touch Display product.

The animated feature offers 16 levels of greyscale and multiple colours and segments, which when combined, can deliver complex animation using the Pelikon Mobile Display Controller to drive and optimise the display.

This innovative feature will allow manufacturers to produce eye-catching products not seen on the market before and even use different EL colours to highlight distinct areas of a product to simplify operation for the user.

At the same time, the new slim and flexible pSEL Backlites will continue to offer a power efficient, durable and reliable solution, courtesy of Pelikon’s high quality manufacture and proprietary driver electronics.

With full engineering support offered to all customers the new pSEL Backlites and Animated Backlites are easy to handle in application construction, providing an-easy-to-implement solution that enhances consumer appeal.

‘Our pSEL displays and drivers are already a great option to bring an exciting and intuitive twist to a number of products including consumer electronic devices’, said Andrew Green, Product Manager, Pelikon.

‘The new thin and flexible pSEL Backlites are perfect for products where space is at a premium, whilst our pSEL Animated Backlites will overhaul future generations of mobile phones and remote controls’.