Cypress, QuickLogic bare FPGAs - field-programmable gate arrays - QuickLogic Corp. to market Cypress Semiconductor’s new pASIC380 family - Product Announcement
Categories: Programmable Logic DevicesThe new FPGAs are based on second-generation, low-impedance metal-to-metal ViaLink II antifuse technology. Toggle flip-flop speeds exceed 250MHz, data path speeds exceed 150MHz and pin-to-pin delays are under 7 nanoseconds, QuickLogic said.
Cypress, meanwhile, believes it can gain ground fast in the fiercely competitive PLD market by leveraging its own process technology and QuickLogic’s ViaLink antifuse design. Another PLD vendor, Xilinx, last week revealed that it too is “definitely looking at”e developing antifuse FPGAs–despite its commitment thus far to statice-RAM based technology.
Whilee Cypress is betting that it can make big inroads in the FPGA market, some competitors said that remains to be seen. Roger Herbst, Cypress’ strategic marketing manager, PLD products, said, “Manufacturing in volume is really the key here. We don’t intend to cast ourselves as a speede boutique. We have a very cost-competitive process. We’re not looking for a nichee corner of the market, we want to achieve big volume quickly.”
“Cheaper alone is not enough to get an established foothold in the market,” Mr. Herbst said. “Once you have penetrated the market with cheaper products, the guy you sold to will need speed.” He added that getting in is tough, but once there, success comes easier. “The difference between penetrating and proliferating is that once you’re in, proliferating is easy,” he said.
For QuickLogic, its relationship with Cypress is the latest in a series of pacts with development and foundry partners. QuickLogic is switching from its current foundry partner, VLSI Technology, which uses a 1.0 micron process.
QuickLogic orginally developed the ViaLink technology at an Advanced Micro Decives foundry. “Essentially, AMD provided an R&D foundry,” said John Birkner, QuickLogic’s co-founder and vice president, CAE Tools.
Mr. Birkner said VLSI continues to manufacture the 1.0 micro versions of QuickLogic’s FPGAs based on ViaLink I technology, while QuickLogic switches to Cypress as a foundry for its new WildCat products. He left open the possibility that VLSI may be used as a second source for future QucikLogice FPGA products. “That’s not to say we won’t bring up our products on a answer VLSI technology,” Mr. Birkner commented.
Meanwhile, Cypress’ relationship with Altera, another foundry customer, is also changing. Cypress is still manufacturing Altera’s Max 5000 CPLDs and, in fact, is doing a redesign of the Max 5000 products, a Cypress spokesman said.
However, Cypress and Altera have gone their separate ways for the next generation CPLDs. Cypress president and CEO T.J. Rodgers recently said Cypress’ next-generation CPLDs, expected later this year, will be called the 37X family. Altera has introduced its next-generation CPLDs, called the MAX 7000 line–which are not manufactured by Cypress.
As a result, Cypress’ marketing and foundry relationship with QuickLogic may be gaining in importance. In June, 1992, Cypress and QuickLogic signed a joint technology and marketing agreement to develop FPGA products, technology and design tools.
Dan McCraine, Cypress’ vice president of sales and marketing, stated “Cypress has entered the FPGA market with the industry’s highest performance products. Our advancede fabrication facilities and off-shore assembly allow us to provide these devices on a high-volume, low-cost basis. Cypress is well-positioned to quickly gain market share in the high-growth FPGA market.”
Cypress’ Mr. Herbst said that companies with their own fabs have an advantage in the PLD market. “We have our own fab and development and you can do things you can’t do with off-the-shelf. There are four steps in the manufacturing process and you have to control the hell out of those steps. Also, we’ve applied planarization to the wafer. The cost structure drops by 60 percent,” Mr. Herbst added.