Distributor supports broadband radio
Categories: Wireless Communications ICs, UncategorizedWireless networking specialist Radionor Communications has established an alliance with Arrow in which the company supplies and provides engineering support for key technologies deployed in Radionor’s latest broadband radio products. Since it was founded in Norway in 2000, Radionor has grown to supply international markets with a variety of broadband technologies developed around wireless Internet Protocol (IP) technology. Applications for the company’s products range from high-accuracy tracking of mobile telecommunications equipment to SIM cards with embedded WLAN transceivers and WiMAX smart antenna solutions.
In addition to supplying a broad range of electronic components, Arrow is helping Radionor to speed new product development programmes by providing locally focused field application engineering (FAE) support.
This support covers a variety of areas, including the identification, selection and design-in of key semiconductor technologies.
Discussing the relationship with Arrow, Atle Saegrov, Radionor’s founder, comments: ‘As a small company penetrating international markets our strategy has always been to form strategic alliances with partners that can give us competitive advantage’.
‘By providing high levels of engineering support, the alliance with Arrow goes far beyond component supply and has become an integral aspect of our ongoing product development process’.
Christian Brusdal, Arrow Norway’s Sales Manager, adds: ‘Arrow has always recognised the importance of combining a broad linecard with comprehensive engineering support focused on meeting requirements at a local level’.
‘The relationship with Radionor is an excellent example of how this approach can help small to medium sized businesses to develop leading edge products in the tight timescales needed to ensure competitive advantage’.