A new partnership programme aims to build a wide portfolio of best of breed applications that are pre-integrated on TTPCom’s Ajar platform.
TTPCom has launched its Ajar partnership programme, aiming to build a wide portfolio of best of breed applications that are pre-integrated on its Ajar platform, the definitive mobile applications suite for mobile phones. Participating organisations are able to access the handset mass market more rapidly and the pre-integration of the technologies means that partners also benefit from TTPCom customers’ accelerated times to market and revenue. High-end multimedia applications have traditionally been integrated into smart phones which represent only 10% of the market.

The challenge for many application providers is to penetrate the higher volume, mass-market, feature phone segment.

Collaboration with TTPCom provides an effective route into this growing market.

In addition, partners benefit from a greatly reduced support burden as a single integration with TTPCom’s Ajar platform gives them instant access to multiple hardware platforms and TTPCom’s 50-plus customers.

This dramatically reduces partners’ operating, support and maintenance costs.

Commenting on the programme, Morten Iversen, Director of Partnership Programmes at TTPCom said: ‘Our close working relationships with operators, handset manufacturers and content providers allow us to understand the increasing challenge of delivering handsets with multiple combinations of complex technologies’.

‘Our solution is Ajar’s semi-open architecture which enables new technologies to be incorporated quickly’.

‘The experience gained from working with the 20 best-of-breed technologies already pre-integrated onto Ajar has helped us formalise the programme to deliver greater commercial benefit to both customers and partners’.

‘We aim to continue to expand the programme and invite new technology partners to provide our customers with even more choice’.

‘In the ultracompetitive mobile market, manufacturers and service providers are looking for ways to distinguish themselves with proven solutions and intuitive functionality’, said William Clement, Senior Marketing Manager, Europe for Tegic Communications.

‘TTPCom has stepped up to satisfy the growing demand among carriers and consumers with a business model that enables them to provide best-in-class technology - including T9 Text Input’.

‘We are pleased to be selected by TTPCom as their preferred Java partner for their Ajar platform’, said Jean-Claude Martinez, COO of Esmertec.

‘Through this close collaboration with TTPCom, we are able to deliver a cutting edge Java solution on Ajar to handset manufacturers for mass-market feature phones, and we look forward to working closely with TTPCom to enable further innovative solutions’.

New technologies added to the scheme will join leading mobile applications including: Esmertec’s Java, WAP from Teleca and Jataayu, voice recognition from Scansoft (formerly ART), games from Kayak Interactive, AAC+ from Coding Technologies and predictive texting capabilities from Zi and America Online ’s Tegic Communications to name but a few.