From stylish, flat-screen monitors to plasma televisions to sophisticated wireless phones, Samsung Electronics Co., Ltd. is bringing new information technology (IT) products to Latin America.

For example, Samsung has been a leader in the field of computer monitors for 30 years, and now offers advanced flat-screen display products that save space on the desktop and reduce eyestrain.

Samsung has also carved out a leading position in the “post-paid” wireless phone market with attractive, multi-functional color LCD mobile phones that can access email and online services.
“Information technology is one of our core business sectors,” says Yong Jin Park, president, Samsung Electronics LatinoAmerica S.A. “Our monitors, phones, disk drives, DVD players, laser printers and other IT products offer many benefits to Latin American businesses and consumers.”

Samsung has long been known in Latin America for reliable consumer goods, including televisions, refrigerators, washers, microwave ovens and other appliances. In recent years, global Korean-based conglomerate has boosted its investment in R&D and become a leading innovator in IT products.

Samsung offers a new, ultra-slim LCD monitor that can easily be folded up and transported to other locations. The design has earned numerous awards by leading industry journals worldwide, including being selected as the “Best Product of the Year” in the monitor category by PC World.
Two other Samsung’s LCD monitors were jointly designed with the German world-class specialist F.A. Porsche, and its latest model features a minimized LCD frame width to better accommodate work environments with limited space, such as financial institutions.

In the consumer field, Samsung Electronics is known for its global “DigitAll Experience,” campaign, which focuses on how Samsung’s wide array of digital products meet the ever-changing needs of today’s consumer.

“Samsung prides itself on developing revolutionary technology that meets everyone’s needs-business or personal,” says Eric Kim, executive vice president-global marketing operations. “Our ‘DigitAll’ campaign depicts how exciting and accessible digital products really are, and how they’ve become part of our daily lives.”

Consumer products highlighted in the campaign include wireless communication devices; wireless hand-held PCs; entertainment products, such as portable DVD players and HD (high definition) ready LCD televisions; and futuristic products, such as the company’s first-ever Internet refrigerator.

Samsung has been serving Latin America for more than 15 years, with an approach Park calls “glo-calization” — combining the economies of scale of a global company with the local needs of individual markets.

Today, Samsung Electronics has regional offices in Panama and Miami, with marketing offices and service centers throughout the Caribbean, Central and South America. “Service is a very important part of our ability to respond to the customer,” says Park. “We have enhanced our infrastructure on a country-by-country basis with authorized service centers and toll-free call centers.” Businesses and consumers can also use Samsung’s online system to trace the progress on their service orders.

With Samsung Electronics’ leading-edge products, Park is expecting substantial growth in the Latin American market in 2003. “We believe there are potential opportunities within each country in the region,” he says. “We can provide information and communication solutions to each industry and to the consumer, helping them achieve their goals.”

Samsung Electronics Co., Ltd., is a global leader in semiconductors, telecommunications, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world’s largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung is No. 1 in the TV industry with a 10.8 % market share.

Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunications Network and Digital Appliance Network Businesses.