Sony selects latest NeoMagic 128-bit accelerators for new multimedia notebooks; turns to leader in integrated DRAM solutions for video and graphics
Categories: AcceleratorsThe leading producer of chips which integrate DRAM and logic, and producer of the world’s first 128-bit single-chip multimedia accelerators for personal computers, announced today that Sony has incorporated NeoMagic’s MagicGraph128XD(TM) into the Sony PCG-705 and PCG-707 multimedia VAIO(TM) notebook computers.”Our new PCG-705 and PCG-707 VAIO notebooks provide a mobile multimedia platform for the consumer, home office or business computer user,” noted Tac Sugiyama, director of marketing for Sony Information Technologies of America.
“Using the latest in the MagicGraph128 family we gain the unique combination of the best in graphics performance and video features, and also the smallest form-factor and lowest-power consumption available in multimedia accelerators. That means our customers get all the best multimedia features in a machine that is only 1-1/2 inches high, and weighs just over 5 pounds with battery,” he added.
According to Niall Bartlett, vice president of marketing for NeoMagic, “The MagicGraph128 series is the only family of 128-bit multimedia accelerators in production for notebook computers. With the new MagicGraph128XD, Sony has selected our premier product that supports high-resolution 800×600 and 1024×768 LCD displays with industry-leading performance and video features, all in a single-chip multimedia solution.”
About the MagicGraph128XD(TM) accelerator
The latest member of the MagicGraph128 family of multimedia accelerators has been developed by NeoMagic to serve the specific display needs of the industry’s most exciting multimedia notebook computers. The MagicGraph128XD features the latest technology innovations including:
–Integrated DRAM technology: NeoMagic produced over a million accelerators with its proprietary MagicWare(TM) technology. With this technology NeoMagic is able to integrate large DRAM memory with analog and logic circuitry, an industry breakthrough which provides multimedia capabilities in a single chip solution. The MagicGraph128XD provides the most extensive DRAM integration of any peripheral logic component in production worldwide.
–High Performance: NeoMagic’s 128-bit architecture exceeds even the newest 64-bit notebook graphics performance, breaking the performance bottleneck between the graphics accelerator and its memory. New video acceleration and Bus Master capabilities accelerate MPEG video and Direct3D(TM) three-dimensional games for the latest MMX(TM) powered notebooks.
–Reduced Power Demand: NeoMagic’s single-chip integration reduces power consumption, saving over two watts of battery power compared with current 64-bit graphics solutions. With their low power dissipation the MagicGraph128 chips run cooler than alternative solutions and contribute to higher system reliability.
–Higher Portability: Delivered in a single 176 pin package the MagicGraph128XD multimedia accelerator saves significant board space over competing solutions that may require up to seven chips to implement 1024 x 768 color LCD panel support in a full-featured multimedia notebook.
About Sony
Based in San Jose, Sony Information Technologies of America is a divisional company of Sony Electronics that markets Sony-branded computer products, including Sony VAIO(TM) PCs, Trinitron(R) displays, digital still cameras and other multimedia products through distributors, resellers and consumer retailers. Sony Electronics’ annual sales for fiscal 1996 exceeded $9.6 billion.
About NeoMagic
NeoMagic Corp. (NASDAQ:NMGC), based in Santa Clara, is the first company to design and deliver integrated DRAM, complex logic and analog circuits in a single chip. The company’s proprietary MagicWare(TM) technology takes systems integration to a new level by adding DRAM into “system on a chip” solutions.
NeoMagic is dedicated to bringing leading-edge performance to mobile computers, without compromising power consumption or space.
NeoMagic, MagicGraph128, MagicGraph128XD and MagicWare are trademarks of NeoMagic Corp. Trinitron(R) and VAIO(TM) are trademarks of Sony Electronics. DirectX(TM) is a trademark of Microsoft Corp. NeoMagic and SONY disclaim any proprietary interest in the marks and names of others. Other notations of (TM) or (R) are trademarks of their respective firms.