A strategic marketing alliance has been formed between leading printed circuit board manufacturers in Wales and the USA
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Labtech, based in Presteigne, Mid Wales, is linking up with Pioneer Circuits, of Santa Ana, California, which manufactures rigid, flexible and rigid-flex printed circuit boards. The new alliance, a noncompetitive agreement, allows both companies to promote each other in specific territories by using existing sales channels.

Pioneer will promote Labtech’s core capabilities to the North American space and defence markets and Labtech will reciprocate by promoting Pioneer in the European market.

The alliance is seen by both companies as a means to promote each other’s core capabilities and services to established and prospective customers, thus adding further value and access to new geographical markets.

“The tie-up with Pioneer will allow Labtech to access the US space and defence markets and support our ongoing development in these sectors”, said Bob Lowther, Labtech’s Sales and Marketing Director.
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“Pioneer is a leading supplier of space- and defence-qualified flexible and flex-rigid printed circuit boards and, being based in Southern California, is at the heart of the USA space industry”.

Ken Lee, Sales and Marketing Director for Pioneer, adds: “The opportunity to access the European market through Labtech’s established sales channels should prove to be successful”.

“Labtech is Europe’s leading dedicated microwave PCB supplier and the alliance will allow Pioneer to showcase its wide range of flex-rigid printed circuit board capabilities to the European space and defence community”.